It's tough to read a newspaper, watch television news, pick up a magazine, or visit news Web sites and not come away with a feeling of gloom and doom. However, the insurance direct marketing industry might beg to differ.
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For some insurers the issue of distributing life insurance through banks can be likened to the Michael Bolton lyrics for the song, Fools Game ...
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According to the Michael White-Prudential Bank Insurance Fee Income Report,™ bank holding companies (BHCs) earned $11.80 billion in insurance brokerage fee income in 2008.[i] That amount constituted a 3.6 percent decrease from a record $12.25 billion in insurance brokerage fee income in 2007. The year 2008 is the first year in which total BHC insurance brokerage income declined.
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The MaD Section, with the co-sponsorship of the Product Development Section and the SOA Committee of Life Insurance Research, has initiated a research project to determine the risk selection efficacy of e-underwriting in conjunction with the use of e-data such as MIB, MVR and prescription med history.
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It is hard to believe that we are more than halfway through 2009. The Marketing and Distribution Section Council has completed many tasks and has plans to complete several more before the end of the year.
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Summer's over, school is back in session, and 2009 is quickly disappearing from our view. MaD presents this, the second issue, of our newly formatted electronic newsletter. We hope you find it informative.
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