Society of Actuaries Selects Golin Harris as its Agency of Record

• For Immediate Release: May 23, 2006
• Contact:
• Kim McKeown
• PR Project Manager
• 847.706.3528

Chicago, Ill.—The Society of Actuaries (SOA) has selected GolinHarris as its public relations agency of record. The agency is charged with helping the SOA lead a profession-wide branding initiative to significantly enhance the value of actuaries within the traditional and non-traditional business sectors. The scope of the assignment includes brand development, member communications and external communications.

"The Society of Actuaries has challenged itself to unite the profession behind a singular vision of becoming a 21st Century Thought Leader. We were looking for a partner that could help us to re-brand, empower our membership and undertake an aggressive public relations campaign," said Joel Albizo, CAE, Deputy Executive Director, Society of Actuaries. "We were impressed with the talented team of professionals that GolinHarris brought to the table and the exciting plans they delivered in all these areas. I am confident that our partnership with GolinHarris will help us give a voice to an industry all too often overlooked by key stakeholders, including C-suite employers and top-tier media."

The SOA selected GolinHarris after reviewing ten Midwest-based agencies. The engagement will be led out of Chicago by Trent Frager, vice president and Victoria Entwistle, account group supervisor, in the firm's corporate communications practice.

"The Society of Actuaries is a respected educational, research and professional organization dedicated to serving the public and its members. We are delighted to have been selected as the partner to help the actuarial profession fulfill its long-term plan to market and position actuaries as primary decision makers and thought leaders," said Scott Farrell, co-regional manager for the Central Region of GolinHarris. "We look forward to helping them achieve their goals."

About The Society of Actuaries

The Society of Actuaries is an educational, research and professional organization dedicated to serving the public and Society members. The Society's vision is for actuaries to be recognized as the leading professionals in the modeling and management of financial risk and contingent events. The SOA's mission is to advance actuarial knowledge and to enhance the ability of actuaries to provide expert advice and relevant solutions for financial, business and societal problems involving uncertain future events.

About GolinHarris

GolinHarris is a leading public relations agency, offering a distinctive combination of global resources and world-class expertise in the Americas, Asia Pacific, Europe and the Middle East. Clients include Bristol-Myers Squibb Company, McDonald's Corporation, Nintendo of America Inc., Orange, SC Johnson, Texas Instruments and Toyota Motor Sales USA, Inc. This year, GolinHarris celebrates 50 years of commitment to its clients, its values and its employees. The agency is headquartered in Chicago and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit Golinharris.com.