Experience Studies
Experience Studies in Individual Life
U.S. Individual Life Persistency Update
This report presents the results of a study of individual life insurance lapse experience in the
United States conducted jointly by LIMRA International and the Society of Actuaries. The study is based on data
provided by 22 individual life insurance companies and it presents lapse experience for whole life, term life,
universal life, and variable universal life plans traced through 2002. The report examines lapse experience on
individual life products for a variety of policy and product factors. The study can be used for industry
benchmarking, as well as for background information for the product development and planning process.