What impact will social media—Facebook, Twitter, LinkedIn and others—have on our ability as insurance companies to market and distribute our products? The Internet’s been around for a while, for example, but the amount of annuities, life insurance and health insurance sold over that medium is still not generating significant volumes. The tech-savvy youngsters of Gen X and Gen Y are rapidly increasing their share of the insurance-buying public, however, and their expectations of social media contact are greater. Learn how insurance companies are beginning to use social media to market their products and build “customer intimacy” and how your company might be able to do the same. From the 2012 SOA Annual Meeting.