We are respected. Knowledgeable. Credible. Advocates. Globally connected. Ethical. Rigorous. But more than anything, we are trusted. We're humbled by the trust members place in the SOA. We know you trust us to advance knowledge through research and to nurture and educate the next generation of actuaries, while connecting, developing and advancing your interests around the globe.
This refreshed brand is an opportunity for the SOA to establish a consistent identity and showcase its trusted reputation. The infinity shield in the SOA's new logo symbolizes that the SOA is continually evolving to produce forward-thinking education and professional development opportunities. The shield represents a strong, fortified foundation, bound by standards and principles that advance your interests.
With roots dating back to 1889, the SOA has developed into the world's largest professional actuarial organization through vision and hard work. Today, the SOA has more than 25,000 members in 78 countries. The SOA's rich heritage is a source of pride for its members, and this brand refresh is a symbol of that pride.
It represents a strong foundation, bound by the standards and principles we uphold. The credentials earned through years of study are more than just letters after actuaries' names. They are the reason we are trusted and respected around the world.
As the SOA continues to advance actuarial knowledge and promote the profession, this cohesive, well-defined brand identity will help the organization communicate in a more distinctive and defined manner to our members, candidates and external audiences. It will help us fulfill our mission to serve our members and the public around the world.