SOA Welcome Woman

Introducing
the Refreshed
Society of Actuaries
Brand

Trusted. Rigorous. Respected.

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This refreshed brand identity is a visual reflection of everything the SOA expects of itself

We are respected. Knowledgeable. Credible. Advocates. Globally connected. Ethical. Rigorous. But more than anything, we are trusted. We're humbled by the trust members place in the SOA. We know you trust us to advance knowledge through research and to nurture and educate the next generation of actuaries, while connecting, developing and advancing your interests around the globe.

The Logo

What does the refreshed SOA brand represent?

This refreshed brand is an opportunity for the SOA to establish a consistent identity and showcase its trusted reputation. The infinity shield in the SOA's new logo symbolizes that the SOA is continually evolving to produce forward-thinking education and professional development opportunities. The shield represents a strong, fortified foundation, bound by standards and principles that advance your interests.

Proud Past, Exciting Future

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A rich history, rooted in excellence

With roots dating back to 1889, the SOA has developed into the world's largest professional actuarial organization through vision and hard work. Today, the SOA has more than 25,000 members in 78 countries. The SOA's rich heritage is a source of pride for its members, and this brand refresh is a symbol of that pride.

 

It represents a strong foundation, bound by the standards and principles we uphold. The credentials earned through years of study are more than just letters after actuaries' names. They are the reason we are trusted and respected around the world.

Frequently Asked Questions

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SOA FAQ Man

Why are we re-branding the SOA?

As the SOA continues to advance actuarial knowledge and promote the profession, this cohesive, well-defined brand identity will help the organization communicate in a more distinctive and defined manner to our members, candidates and external audiences. It will help us fulfill our mission to serve our members and the public around the world.

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