V79 - Analytics in Action: Case Studies and Lessons on the Use of Consumer Analytics in Insurance Sales and Marketing

Date

October 25, 2016

  • Technical Skills & Analytical Problem Solving

Registration is now closed. The SOA Customer Service Center is available to assist you Monday through Friday, 8:00 a.m. to 5:00 p.m. CDT. Please call +1-888-697-3900.

Presented by

Marketing & Distribution Section

Time

8:30 - 9:45 a.m. PT

Location

This virtual session takes place via the Internet.

Registration Fees

Starting at $149 (includes access to subsequent webcast recording). More information on all registration fees .

Primary Competency

Technical Skills & Analytical Problem Solving 

Description

Predictive modeling! Big data! Consumer analytics! Predictive models are being applied across many areas of the insurance industry. On the marketing and distribution side these models are being used to more effectively understand current and potential consumers. These consumer analytics harness a variety of data sources to generate better leads, pre-qualify clients, and create new opportunities within existing client bases. In this session learn how the tools of predictive modeling can contribute to the success of your company's marketing efforts and show that that these are more than just buzzwords. A panel of leaders in the consumer analytics space will share their experiences including case studies, background of real implementations, successes that have been achieved, and advice on lessons learned.

At the conclusion of the session, attendees will have a better understanding of the value that consumer analytics can bring to insurance companies; they will be able to identify the tools and data sources that can be used for their analytic models and explain how leaders in the marketplace are using analytics to grow their or their client's business.

How the live virtual session works and what it includes

Connect to the Internet to participate in the session as it takes place at the 2016 Annual Meeting & Exhibit in Las Vegas. The virtual broadcast streams the video, audio and PowerPoint slides through your computer during the session. As a virtual participant, you will be allowed to interact and submit your questions for live response during the session.

You will participate in the virtual session via the Internet. A computer with Internet access and sound capabilities is required. No other equipment is necessary. On Oct. 20, 2016 before 2:00 p.m. CT you will be sent detailed instructions via email including the web address for accessing the program. Any handouts that are available will also be sent. You will follow along with both the slide presentation and the video and audio portion of the broadcast over the Internet.

The registration fee includes:

  • One access code to the live virtual session;
  • One Internet connection; and
  • One set of presentation materials.

Please note that each access code may only be used once, for one location, even if you register for more than one participant.

Post-Event Purchase Opportunity

For those who are interested in SOA virtual sessions, but are unable to participate in the live event,  access to an archived recording of the virtual session will be available for purchase  approximately 10 business days following the event.

 

Back

Legend

Communication

Demonstrating the listening, writing and speaking skills required to effectively address diverse technical and nontechnical audiences in both formal and informal settings.

Professional Values

Adhering to standards of professional conduct and practice where all business interactions are based on a foundation of integrity, honesty and impartiality.

External Forces & Industry Knowledge

Identifying and incorporating the implications of economic, social, regulatory, geo-political and business changes into the design and delivery of actuarial solutions.

Leadership

Initiating, innovating, inspiring, creating or otherwise acting to influence others regardless of level or role toward a common goal.

Relationship Management & Interpersonal Collaboration

Creating mutually beneficial relationships and work processes toward a common goal.

Technical Skills & Analytical Problem Solving

Applying the actuarial knowledge, skills and judgment required to provide value-added services.

Strategic Insight & Integration

Anticipating trends and strategically aligning actuarial practice with broader organizational business goals.

Results-Oriented Solutions

Providing effective problem solving that addresses relevant interests and needs.