Agenda

Sunday, October 14
6:00 a.m. – 7:00 a.m.
7:00 a.m. – 8:00 a.m.
  • Understand a formula for creating new actions and habits in human beings
  • Dispel some of the myths of how and why people make decisions—specifically, why providing information alone is seldom an effective tool to influence people
  • Understand the critical role of context in influencing humans and understand the four contexts that highly effective influencers learn to design

Session Coordinator(s)

Facilitator(s)

8:20 a.m. – 9:20 a.m.
  • How to design systems to influence people
  • Worked examples
  • Special case: Behavior-Linked Insurance Design: Influencing Policyholders or Members at Scale
  • Bonus: psychological needs-matched insurance plan design 

Session Coordinator(s)

Facilitator(s)

9:40 a.m. – 11:00 a.m.
  • The role of physical spaces in influencing people
  • Examples from “performance architecture”
  • The role of other people in influencing our behavior: the science of social contagion, social network effects, mirror neurons and the mythical “they”
  • How to use social influence methods to win before you start a presentation
  • Bonus: how to set up a room before you make a presentation as an actuary 

Session Coordinator(s)

Facilitator(s)

11:00 a.m. – 12:00 p.m.

Session Coordinator(s)

Facilitator(s)

12:00 p.m. – 1:00 p.m.
  • The context of the self-explained
  • How and why people decide to buy (an idea or a product) at the level of their “model of the world”
  • The three critical questions people ask before deciding to adopt your advice
  • How to influence people by helping them to see, extend and adapt their model of the world—model-based influence methods explained
  • Why the best mental model always wins vs. the best presentation, product or explanation
  • Bonus: A formula for effective model-based influence

Session Coordinator(s)

Facilitator(s)

1:00 p.m. – 1:20 p.m.
1:20 p.m. – 3:00 p.m.
  • The power of story to influence people: why story trumps facts and statistics every time
  • Story structure and story types
  • Five immediately usable tips to change your presentation effectiveness forever
  • Questions and further discussion from the day, and a chance to put some of your new found knowledge into immediate action

Session Coordinator(s)

Facilitator(s)