Agenda | SOA

Sunday, October 14
6:00 a.m. – 7:00 a.m. Registration and Hot Breakfast
7:00 a.m. – 8:00 a.m. Session 1 Understand a formula for creating new actions and habits in human beings Dispel some of the myths of how and why people make decisions—specifically, why providing information alone is seldom an effective tool to influence people Understand the critical role of context in influencing humans and understand the four contexts that highly effective influencers learn to design Session Coordinator(s) Facilitator(s)
8:20 a.m. – 9:20 a.m. Session 2 How to design systems to influence people Worked examples Special case: Behavior-Linked Insurance Design: Influencing Policyholders or Members at Scale Bonus: psychological needs-matched insurance plan design Session Coordinator(s) Facilitator(s)
9:40 a.m. – 11:00 a.m. Session 3 The role of physical spaces in influencing people Examples from “performance architecture” The role of other people in influencing our behavior: the science of social contagion, social network effects, mirror neurons and the mythical “they” How to use social influence methods to win before you start a presentation Bonus: how to set up a room before you make a presentation as an actuary Session Coordinator(s) Facilitator(s)
11:00 a.m. – 12:00 p.m. Luncheon Session Coordinator(s) Facilitator(s)
12:00 p.m. – 1:00 p.m. Session 4 The context of the self-explained How and why people decide to buy (an idea or a product) at the level of their “model of the world” The three critical questions people ask before deciding to adopt your advice How to influence people by helping them to see, extend and adapt their model of the world—model-based influence methods explained Why the best mental model always wins vs. the best presentation, product or explanation Bonus: A formula for effective model-based influence Session Coordinator(s) Facilitator(s)
1:00 p.m. – 1:20 p.m. Break
1:20 p.m. – 3:00 p.m. Session 5 The power of story to influence people: why story trumps facts and statistics every time Story structure and story types Five immediately usable tips to change your presentation effectiveness forever Questions and further discussion from the day, and a chance to put some of your new found knowledge into immediate action Session Coordinator(s) Facilitator(s)