Have you heard of Prospect Theory, the Nobel-winning concept from psychologists Kahneman and Tversky, which is the inspiration for much of behavioral economics? Come examine this concept that focuses on how people sometimes make irrational and logically inconsistent decisions depending on the framing of the question. You'll also explore how Prospect Theory applies in the world of insurance and how it offers an explanation for why selling retirement income products is more challenging than selling life insurance.
Leave this session with ideas on how to design and market retirement income products that are likely to be more successful. The presentation will be largely based upon this paper: https://www.soa.org/sections/joint-risk-mgmt/joint-risk-mgmt-newsletter/2023/february/rm-2023-02-reynolds/
TRACK: Pricing/ Product Development (Underwriting, ULSG, Etc.)