This session examines the evolving landscape of deferred annuities, focusing on Variable Annuities (VA), Fixed Indexed Annuities (FIA), and Registered Index-Linked Annuities (RILA). Recent shifts in annuity design, driven by rising interest rates in the US, have significantly impacted contract holder behavior. By utilizing comprehensive industry data, we provide a comparative analysis of policyholder behavior across these three annuity types, offering unprecedented insights into RILA industry experience. Participants will gain a deeper understanding of how market dynamics and regulatory changes are influencing annuity products and policyholder decisions. Learning Outcomes: - Understand Market Dynamics: Gain insights into how rising interest rates have influenced the design of deferred annuities and affected policyholder behavior. - Analyze Regulatory Impact: Explore the relationship between regulatory changes and annuity product offerings, and how they shape policyholder decisions. - Compare Annuity Types: Learn to differentiate between Variable Annuities, Fixed Indexed Annuities, and Registered Index-Linked Annuities based on industry data and behavioral trends. - Explore RILA Experience: Discover the first-ever comprehensive view of RILA industry experience, including shock and post-shock behavior patterns. - Leverage Data for Decision Making: Utilize robust industry data to inform strategic decisions regarding annuity product design and policyholder engagement.