2025 SOA ImpACT Conference:Session 5D: Rethinking Insurance Distribution: Aligning Products, Processes, and Channels for a Digital Future-11.04.25 Recording

Alternative digital distribution is fundamentally reshaping the insurance value chain — but product development, underwriting, and distribution strategies have not kept pace with how consumers now discover, evaluate, and purchase insurance. This session will examine the growing misalignment between product design and emerging distribution channels, and why the traditional multi-year product development cycle must be rethought to stay competitive.Attendees will learn how evolving consumer behaviors are disrupting the insurance buying journey, why aligning product, process, and channel is critical to meeting modern customer expectations, and how data-driven engagement strategies and embedded distribution models are reshaping the industry's future. By the end of the session, actuaries will be better equipped to understand the strategic role they can play in accelerating innovation across the insurance value chain and designing products that succeed in today's digital-first landscape.