Reinsurance can sometimes be overlooked in the Actuarial Standards of Practice, and that has historically been the case for pricing from an assuming entity perspective. This gap in guidance will come to an end in the coming months with the introduction of an ASOP that addresses the pricing of reinsurance for life insurance, annuities, and long-duration health plans. Come hear storytelling experts tell the tales of profit metrics and pricing assumptions, the sagas of reliance on others and documentation, and the epics of non-guaranteed reinsurance elements. Learn valuable lessons regarding the should dos and may dos of pricing from an assuming company perspective, and walk away with the confidence to meet the standards and guidance of this soon-to-be addition to the anthology of ASOPs.