Term-to-perm conversions can be a key strategy to drive permanent sales, but they can come with downsides. This session will explore the actuarial implications from an insurance and reinsurance points of view including assumptions, product considerations, and business strategy. Learning Outcomes: Appreciate differences in early, mid, late-term to perm conversions Hear differing strategies for conversions by insurance company (e.g., increase perm sales, etc.) Get a viewpoint of a Reinsurer on conversions Have a viewpoint on sales/agents Understand considerations for product offerings for conversions