Description: Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and design.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This report presents the results of a survey conducted in August and September of 2008 on foreign travel underwriting practices of direct writing companies.

Description: The Mortality Improvement Survey Subcommittee of the Society's Committee on Life Insurance Mortality & Underwriting Surveys has completed its report on the results of a survey to examine mortality improvement practices with respect to life insurance pricing in both the US and Canada. A few questions were asked about functions other than pricing.

Description: This is the table of contents for the News Direct newsletter, June 2007, Issue No. 56.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.