Description: Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and design.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This article is about real estate as an alternative source of return and income. From Risks and Rewards Newsletter, August 2006, Issue No. 48.

Description: NewsDirect September 2012 issue

Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This paper is a theoretical examination of the structure of the property-casualty insurance industry using economic theory to compare companies with agency distribution versus direct distribution. The purpose of the paper is to justify the existence of both types of distribution systems in equilibrium.

Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: This report, part of the Society of Actuaries [SOA] ‘Experience Studies – Business Practice Surveys,’ presents the results of the survey on foreign travel underwriting practices of direct companies, prepared by the SOA Committee on Life Insurance Mortality and Underwriting Surveys - Foreign Travel [Direct Writer] Survey Subcommittee.

Description: Presented at April 1985 Spring Meeting. This session discussed: Target Markets - true third party, fictitious trust, individuals, Media - mail, television, periodicals, Product choice and design.

Description: Discussion of direct primary care and how it helps with several challenges in health care today. DPC improves care coordination, improves outcomes, improves doctor and patient satisfaction, and reduces spending. DPC successes promote the view that primary care should not be covered by insurance; rather, it should be paid for directly.