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  • CEO Perspective: The Future of Financial Services
    someone, the longer they stay with you. I don't care what business you're in, usually your most profitable ... isn't Internet-related, specifically, but it's direct marketing. It's marketing without an agent involved ...

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    • Authors: Daniel J McCarthy, Ian M Rolland, Thomas C Sutton, L SS
    • Date: Oct 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Actuarial Profession