The Intersection of Insurance & Behavioral FinanceThe Intersection of Insurance & Behavioral Finance "So what is the problem?… ... follow federal law. The Sherman Act, is the primary U.S. antitrust law pertaining to association activities ...
Description: "So what is the problem?… It’s really difficult to sell Life Insurance, So what is the solution? Dare I suggest that we try to understand the customer? People do not make logical, rational, objective, dare I say “actuarial” decisions What is behavioral economics? This is the study of how people will actually behave, under a given set of circumstances. This is not what they did in the past or what they say they will do in the future. It is understanding how they will behave. This is the study of the rational and irrational parts of the brain, including the unconscious. What can we do?Hide
- Authors: Joey Chi, Matt Battersby, Ronald Poon-Affat
- Date: Apr 2018
- Competency: Strategic Insight and Integration
- Topics: Social Insurance>Government-funded healthcare