Marketing Strategy and Planningresponsibility centers. Since the all lines (or direct writ- ing) system has been around for nearly 75 ... parent. The life and health organization has no direct control over this sales force. Sentry Life Insurance ...
Description: This panel discussion focuses on marketing strategy and planning for life insurance products. From the 1977 Record, Vol. 3, No. 1.Hide
- Authors: Michael B Hutchison, C David Silletto, Royal A Johnson
- Date: Mar 1977
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Actuarial Profession