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  • Non-Traditional Marketing Section Luncheon
    recent trends in direct response marketing. This discussion will be led by two prominent direct response marketing ... of the growth strategies of a large established direct response company with those of a smaller, more ...

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    • Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
    • Date: Oct 1986
    • Competency: Strategic Insight and Integration>Strategy development
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance