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  • Current Trends in Distribution Channels: New Underwriting for a New Millennium
    we were able to determine some things. We did a direct-mail campaign, and the results are seen in McArdle ... through the major distribution channels—targeted direct marketing, the bank platform, the nonlife agency ...

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    • Authors: Juliet Sandrowicz, Vera F Dolan, Ernest A Testa, James McArdle
    • Date: May 2005
    • Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Underwriting - Life Insurance