Description: The embattled life insurance industry in Australia needs to come to terms with a new environment of heightened claims volumes, unprecedented losses, changing distribution models and even reduced benefits. Like the mythological phoenix that spectacularly regenerates from its ashes every century, Australia’s life insurance industry needs something special to rise from its ashes. Claims management innovation promises to give the necessary impetus for a market that is desperate for some good news, whilst laying the foundation for a claims revolution worldwide.