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Non-Traditional Marketing: Products And Delivery
Non-Traditional Marketing: Products And Delivery Presented at May 1986 Spring Meeting. This session discussion is about credit card distribution systems, association endorsed marketing, direct ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
Direct Response Marketing - Life And Health Insurance Presented at April 1985 Spring Meeting. This session discussed: Target Markets - true third party, fictitious trust, individuals, Media - ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
Segmentation And Market Specialization This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation and market specialization strategy. Two examples ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance