Description: 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are continuing to evolve and offered their views on where that evolution may lead for the industry.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: The panel at this session of the SOA 1989 Chicago Spring Meeting discusses the mass marketing of individual health insurance, including Section 125 products, trends and problems in direct response, and claim settlement issues.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: Presented at April 1985 Spring Meeting. This session discussed: Products - design, policy provisions, impact from changes in the health care system, Marketing - traditional and alternative distribution systems and concept of product brokerage, and Administration - cost effectiveness, group trust mechanisms, use of technology, regulatory environment.

Description: This is a discussion about the impact the 1965 OASDI changes will have on group long-term disability insurance and group medical insurance. Also discussed are the rates of growth of separate accounts and variable annuities. From Transactions of Society of Actuaries 1966, Vol. 18 Pt. 2, No. 51.

Description: This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing Association PIMA annual meeting in Tucson.