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A Tale of Two Values: Direct Response Insurance
A Tale of Two Values: Direct Response Insurance From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists ...- Authors: Jay Jaffe, Ben Lutek, Robert Moser, Robert E Winawer
- Date: May 1999
- Competency: External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Annuities>Pricing - Annuities; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Nontraditional Marketing: The Next Fifty Years
Nontraditional Marketing: The Next Fifty Years 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are ...- Authors: Jay Jaffe, Dan Snyder, II Walter H. Roder, John C Adiletti
- Date: Oct 1999
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications
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Marketing Distribution Systems
Marketing Distribution Systems This panel discussion examines marketing distribution systems, discussing the marketing problems and opportunities facing life insurers. From the 1977 Record, Vol.- Authors: Robert D Hogue, Jay Jaffe, Sanford W Scott, Walt Wojcik
- Date: Jun 1977
- Competency: External Forces & Industry Knowledge>Internal forces and business performance
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Niche Life Insurance: One Answer for Being Successful in 2020
Niche Life Insurance: One Answer for Being Successful in 2020 Response to Life Insurance 2020 Foresight – A Call for Essays. An essay stating the author’s vision for the future of the life ...- Authors: Jay Jaffe
- Date: Nov 2009
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration>Strategy development
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Policyholders: Your Lucky Charms
Policyholders: Your Lucky Charms This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.- Authors: Jay Jaffe
- Date: Jun 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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E-Commerce Series: Risk Management for the Internet
E-Commerce Series: Risk Management for the Internet From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 A discussion of risk management issues of ...- Authors: Sanford Herman, Jay Jaffe, David Wesley, Steven Tippins
- Date: Jun 2000
- Competency: External Forces & Industry Knowledge>External forces and business performance
- Publication Name: Record of the Society of Actuaries
- Topics: Enterprise Risk Management; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce
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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Academics Confirm Wisdom of Customer Lifetime Value
Academics Confirm Wisdom of Customer Lifetime Value This article discusses customer lifetime value CLV programs for insurance companies and their benefits. Acquisition expenses;Lapse ...- Authors: Jay Jaffe
- Date: May 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance