Description: Apart from their operating environment and the core risks they help others mitigate, organizations are largely impacted by behaviors--particularly those of their policyholders. This session builds on the first session in this series by considering how medical advances might influence policyholders, while also considering how agents/brokers, product design, and the economy can also be influencers. Weigh whether and to what extent behavioral uncertainties have been adequately integrated into the firms' assessments of business performance, both past and future. The presenters will also highlight activities being undertaken by firms to influence behaviors, in part building on the second session in this series by considering these activities through a regulatory lens. This session is for anyone interested in enhancing their understanding of uncertainty due to behavioral factors.