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Changing the Status Quo Bias
Changing the Status Quo Bias Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients. Behavioral economics;Policyholder ...- Authors: Francois Millard, Daniel Kotzen, Jos Maroba
- Date: May 2018
- Competency: Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: News Direct
- Topics: Economics>Behavioral economics; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance