Description: In the modern world, users expect a top-notch user experience on whatever device they are using. Marketing, distribution, and user experience have become the trinity in finding, acquiring, and keeping a user through the end of an application process. Recently, particularly in the post-COVID digital-first world, many insurance companies have transformed their technology teams to build significantly improved user-experiences on their websites and mobile apps. The designs are often limited by the insurance products that the consumer wants to interact with (and how they want to interact). In this session, the presenters will look at how actuaries can design the insurance product simultaneously to the user experience, and let the experience drive product development.

Description: Actuaries with relationships with and/or responsibilities for sales, marketing, and distribution functions, as well as actuaries seeking to broaden their knowledge in those cross-functional spaces

Description: Several key market trends have encouraged the development and launch of direct to consumer business models over the last few years. The presenters will look at the impact this is having on traditional business models and the potential it has to open up growth paths to target markets. They will cover several new entrants coming to market aiming to solve specific industry gaps and/or create new opportunities in distribution, risk assessment, customer engagement and the consumer buying experience.