Description: Panelists: [1] provide an overview of embedded value [EV] and appropriate assumptions, and a comparison with fair value [FV], [2] discuss the various stages of management usage of EV, and [3] review a company's recent actual use of EV across products and for the purpose of determining optimal product mix. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 91PD of the Boston Annual Meeting.