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Direct Response Marketing To Senior Citizens
Direct Response Marketing To Senior Citizens Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Contrasting the Product Development Process between Traditional and Non-Traditional Marketing Discusses strategic pricing and product development [as employed by a niche marketer], differences in ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance