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  • Non-Traditional / Mass Marketing Sales Techniques
    stretch of the imagination is mass marketing or direct response a new discipline. The economic changes ... opportunity to put together some thoughts on how direct marketing can complement an agency force, l've ...

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    • Authors: Craig M Baldwin, George C Collins, Jay Jaffe, Leonard N Samson, Paul A Schuster
    • Date: Oct 1984
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance