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  • Direct Marketing: Part 3
    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • New Techniques in Direct Marketing
    New Techniques in Direct Marketing This presentation is a panel discussion from the 1991 Annual Meeting ... success stories and emerging opportunities using direct marketing techniques to profitably grow business ...

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    • Authors: Application Administrator, H Shumrak, G Edward Suiter, Gary A Kauffman, Sy Okner
    • Date: Oct 1991
    • Competency: External Forces & Industry Knowledge>General business skills
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Insurance Sales Using Microeconomics
    Direct Insurance Sales Using Microeconomics Essay of using microeconomics and Embedded Value concepts ... concepts to evaluate direct marketing programs. Acquisition expenses;Annuity reserves;Embedded value;Marketing ...

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    • Authors: Robert E Winawer
    • Date: May 2002
    • Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Regarding Your Direct Response Offer
    Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer ... insurance including their use of direct channels, including direct mail, the internet and call centers ...

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    • Authors: Pete Jacques, Ronald R Neyer
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing - The Future
    Direct Marketing - The Future 1992 SOA Regional Meeting, Chicago. This discussion is about direct ...

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    • Authors: Application Administrator, Edward P Mohoric, H Shumrak, Gary A Kauffman
    • Date: May 1992
    • Competency: Strategic Insight and Integration
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
  • Direct Response Marketing To Senior Citizens
    Direct Response Marketing To Senior Citizens Presented at October 1985 Annual Meeting. This session ...

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    • Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
    • Date: Oct 1985
    • Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing:The Mathematics of Tests
    Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...

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    • Authors: H Lund
    • Date: Jun 1999
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Is “Direct” Where You Want To Be?
    Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated ...

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    • Authors: David C Florian
    • Date: Jan 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing: Part 1—Analysis of Solicitations
    Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct Response Marketing - Life And Health Insurance
    Direct Response Marketing - Life And Health Insurance Presented at April 1985 Spring Meeting.

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    • Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
    • Date: Apr 1985
    • Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance