Non-Traditional / Mass Marketing Sales Techniquesstretch of the imagination is mass marketing or direct response a new discipline. The economic changes ... opportunity to put together some thoughts on how direct marketing can complement an agency force, l've ...
Description: This session from the 1984 SOA Toronto Meeting analyzes current and possible future non-traditional/mass marketing techniques, examining their potential for enhancing present day, insurance marketing methods and the impact on the agency system. From Record of the Society of Actuaries Vol. 10, No. 4AHide
- Authors: Craig M Baldwin, George C Collins, Jay Jaffe, Leonard N Samson, Paul A Schuster
- Date: Oct 1984
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance