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  • Direct Marketing: Part 3
    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Regarding Your Direct Response Offer
    Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer ... insurance including their use of direct channels, including direct mail, the internet and call centers ...

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    • Authors: Pete Jacques, Ronald R Neyer
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Insurance Sales Using Microeconomics
    Direct Insurance Sales Using Microeconomics Essay of using microeconomics and Embedded Value concepts ... concepts to evaluate direct marketing programs. Acquisition expenses;Annuity reserves;Embedded value;Marketing ...

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    • Authors: Robert E Winawer
    • Date: May 2002
    • Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Trends in Direct Response Marketing
    Trends in Direct Response Marketing This article looks at trends in direct marketing with an emphasis ...

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    • Authors: Patrick T Leary
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Technology & Applications>Software
  • Is “Direct” Where You Want To Be?
    Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated ...

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    • Authors: David C Florian
    • Date: Jan 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing: Part 1—Analysis of Solicitations
    Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels
    Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels This article looks at the attitudes ...

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    • Authors: UNKNOWN Mark L Trencher
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct to Consumer: What Does it Mean for Financial Services
    Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...

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    • Authors: Eric Sondergeld, Patrick T Leary
    • Date: May 2017
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort
    Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With ... Effort In the face of declining response rates from direct mail campaigns, the author suggests use of the ...

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    • Authors: Jeremiah Desmarais
    • Date: Sep 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
    Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship ... relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and distribution; ...

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    • Authors: ANDREW DAVID COHEN, Leo Toralballa
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability