Marketing of Non-Traditional Insurance Productsa member of the Society, is President of CIGNA Direct Marketing Company in Philadelphia, Pennsylvania ... having one of those little problems that occur in direct response now and then called attrition. We were ...
Description: Discusses prepaid legal service, auto clubs, credit security, add-ons, upgrades, and cross-sell. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.Hide
- Authors: Application Administrator, Edward P Mohoric, Albert Zlogar, Robert E Grady, Nancy Poulos
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance