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  • Marketing of Non-Traditional Insurance Products
    a member of the Society, is President of CIGNA Direct Marketing Company in Philadelphia, Pennsylvania ... having one of those little problems that occur in direct response now and then called attrition. We were ...

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    • Authors: Application Administrator, Edward P Mohoric, Albert Zlogar, Robert E Grady, Nancy Poulos
    • Date: May 1988
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance