Description: View the full 2016 September issue of News Direct.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: 1992 SOA Regional Meeting, Chicago. This discussion is about direct marketing growth in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing production cost increases, new product designs, and declining response rate.

Description: Third in a series giving an overview of direct marketing.

Description: Table of Contents for News Direct - Number 55, January 2007.

Description: Align carrier, agent, and consumer definition(s) of DTC to establish a collective understanding for the affected parties. Understand why a direct-to-consumer approach may be important for carriers’ and distributors’ growth and development goals, tactics and strategies. Use the agreed-upon baseline and understanding of DTC’s importance to establish and agree upon reasonable expectations for its role in marketing, distribution, and product development and performance. Position carriers and distributors together to align sales, marketing and performance expectations and incentives for all parties to increase the possibility of outperforming in (and outside of) the DTC space; design sales, marketing and distribution systems and approaches to meet consumers where they are at; and expand current sales and cultivate new markets to remain relevant and magnify profiles in an ever-changing industry.

Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: Discusses the current trends in international marketing, separately for Europe and Asia, and the product-pricing and international-reinsurance considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.

Description: The Mortality Improvement Survey Subcommittee of the Society's Committee on Life Insurance Mortality & Underwriting Surveys has completed its report on the results of a survey to examine mortality improvement practices with respect to life insurance pricing in both the US and Canada. A few questions were asked about functions other than pricing.

Description: Presented at June 1986 Spring Meeting. This session discussion is about the expenses in direct-response marketing, advertising compliance, risk selection techniques - unfair discrimination, agent supported regulation, use of telephone solicitors and direct response product design.