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  • Direct Marketing: Part 3
    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct Insurance Sales Using Microeconomics
    Direct Insurance Sales Using Microeconomics Essay of using microeconomics and Embedded Value concepts ... concepts to evaluate direct marketing programs. Acquisition expenses;Annuity reserves;Embedded value;Marketing ...

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    • Authors: Robert E Winawer
    • Date: May 2002
    • Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Regarding Your Direct Response Offer
    Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer ... insurance including their use of direct channels, including direct mail, the internet and call centers ...

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    • Authors: Pete Jacques, Ronald R Neyer
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Recap of Insurance Direct Marketing Forum 2004
    Recap ... Insurance Direct Marketing Forum 2004 This article is a recap of the 2004 Insurance Direct Marketing ... Marketing Forum. From News Direct, January 2005, Issue No. 49. 25973 1/1/2005 12:00:00 AM ...

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    • Authors: Jay Jaffe
    • Date: Jan 2005
    • Publication Name: News Direct
  • Is “Direct” Where You Want To Be?
    Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated ...

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    • Authors: David C Florian
    • Date: Jan 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Trends in Direct Response Marketing
    Trends in Direct Response Marketing This article looks at trends in direct marketing with an emphasis ...

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    • Authors: Patrick T Leary
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Technology & Applications>Software
  • Direct Marketing:The Mathematics of Tests
    Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...

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    • Authors: H Lund
    • Date: Jun 1999
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing: Part 1—Analysis of Solicitations
    Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...

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    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct to Consumer: What Does it Mean for Financial Services
    Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...

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    • Authors: Eric Sondergeld, Patrick T Leary
    • Date: May 2017
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels
    Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels This article looks at the attitudes ...

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    • Authors: UNKNOWN Mark L Trencher
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance