Persistency and the Retention of Agentsfull confidence in his ability to sell to his primary market. The less frequently sold or more technical ... by developing a large multiple line system or a direct mail system). A recent LIMRA publication, Profits ...
Description: This 1978 session focused on persistency and agent retention. Questions addressed: 1. What are the current industry practices and experience with regard to the recruiting, training and retention of agents? 2. Are there ways of building the marketing system that can ease the cost impact of loss because of terminated agents? 3. To what extent are agents directed to markets that will allow them to survive ? 4. Are policy persistency studies valuable in helping general agents and managers identify poor markets? 5. Are persistency studies made that relate to the profile of the insured, in addition to relating to policy characteristics? 6. What uses are made of persistency data by agency to improve results? 7. How effective are persistency incentives in compensation plans for agents and home office field management?Hide
- Authors: Application Administrator, Neil M Anderson, Joseph R Brzezinski, Jesse M Schwartz, Frank Zaret
- Date: Oct 1978
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance