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  • Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance
    prompts are enabling simple solutions that, when care- fully applied, can deliver very meaningful results ... another very important aspect of personalization: direct communications with customers. The importance ...

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    • Authors: Matt Battersby
    • Date: Jul 2018
    • Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
    • Publication Name: Reinsurance News
    • Topics: Economics>Behavioral economics