Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsuranceprompts are enabling simple solutions that, when care- fully applied, can deliver very meaningful results ... another very important aspect of personalization: direct communications with customers. The importance ...
Description: Understanding the true drivers of human behavior is essential if we are to capitalize on opportunities offered in a new era of personalized persuasion.Hide
- Authors: Matt Battersby
- Date: Jul 2018
- Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
- Publication Name: Reinsurance News
- Topics: Economics>Behavioral economics