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E-Commerce Series: Marketing on the Internetdiffer from traditional agencies in that their primary purpose is to draw traffic to their Web site, which ... include UL, VUL and annuities, and possibly long-term care and disability income. During the course of this ...
Description: From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 Topics covered in this session included: 1. Which customer segments may or may not be Internet-literate and how they can be identified, 2. How to determine the needs of identified customer segments and which of these needs can be served through the Internet, 3. Product consideration given Internet distribution, including design, agent involvement, and regulatory/compliance considerations.Hide
- Authors: Philip J Cernanec, Michael L Fix, Sanford Herman, Paul A Schuster, Larry Stern, Frederick S Townsend, Edwin Schrum, Stephen Rulis, Craig Blumenfeld, Kristina Meyer
- Date: Jun 2000
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Pricing - Life Insurance; Technology & Applications>E-commerce