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  • Factoring In The X Generation
    Factoring In The X Generation An article in which the author discusses Generation X and the growing need to market and communicate with this group of individuals. The subset of entry level ...

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    • Authors: Cecilia Green
    • Date: Jun 1994
    • Competency: External Forces & Industry Knowledge>General business skills; Leadership>Mentoring
    • Publication Name: The Actuary Magazine
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Insurance Illustrations: A Possible Solution
    Insurance Illustrations: A Possible Solution Proposes ways in which the credibility of permanent life insurance can be restored after the damage it has suffered due to insurance proposals, or ...

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    • Authors: Lloyd A Foster
    • Date: Jan 1995
    • Competency: Professional Values>Ethical standards
    • Publication Name: The Actuary Magazine
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Session 87L: Swiss Re Session Series Part One: Engaging Potential Consumers With Chronic Conditions
    Session 87L: Swiss Re Session Series Part One: Engaging Potential Consumers With Chronic Conditions Two macro trends are intersecting in society today: an increasing prevalence and onset of ...

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    • Authors: Society of Actuaries, Chris Behling, Gaurav Suri
    • Date: Sep 2018
    • Competency: External Forces & Industry Knowledge
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Middle-Market Internet Use for Insurance and Financial Services
    Middle-Market Internet Use for Insurance and Financial Services This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? ...

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    • Authors: Maria Dynia, Pete Jacques, Lynn M Ferris
    • Date: May 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Would You Like Fries With That?
    Would You Like Fries With That? This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention. Lapse rates=Lapses;Marketing and ...

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    • Authors: Jason B Holman
    • Date: Sep 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Consumers Online: The Role of the Internet in the Purchase Process
    Consumers Online: The Role of the Internet in the Purchase Process This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

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    • Authors: Mary M Art
    • Date: Sep 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Interactive Voice Messaging: The Missing Piece of the Marketing Mix
    Interactive Voice Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a ...

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    • Authors: Carol Ferrari
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Agent Lead Generation: Evolving Technology in an Evolving Market
    Agent Lead Generation: Evolving Technology in an Evolving Market This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

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    • Authors: Peter Stein
    • Date: Sep 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Bridging the Distribution Gap: A Dynamic New Role for Actuaries
    Bridging the Distribution Gap: A Dynamic New Role for Actuaries This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process.

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    • Authors: Walter Rugland, Anand Deo
    • Date: Jan 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Updated Regulations Define Eligibility for Standard Mail Rates
    Updated Regulations Define Eligibility for Standard Mail Rates Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

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    • Authors: Mitch Hisiger
    • Date: Jan 2006
    • Competency: External Forces & Industry Knowledge>External forces and business performance
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance