The economic value of life insurance companies has been impacted by the low long-term interest rate environment. The stock market capitalization of life insurance companies has been reduced significantly from their historical norms. From lowering spreads on products with current and guaranteed credited interest rates, increasing the present value of long term benefits on fixed premium products (i.e., Long Term Care) to increasing the cost of hedging on variable annuity products, low long term interest rates have had an impact on the profitability of in-force products, as well as, the pricing and market viability of new products. This group of industry executives will discuss how their companies are coping with this issue, whether they believe it is temporary due to the actions of the federal reserve, and their view on the impact these low long term rates should have on the hurdle rates (i.e., discount rates) that should be used in assessing the value of life insurance companies.