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Segmentation And Market Specialization
This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation ... examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
407 RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 1 DIRECT RESPONSE MARKETING - LIFE AND HEALTH ... companies have entered the market, perhaps because they see higher returns in the direct response market ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
Non-Traditional Marketing Through Broadcast Media Presented at October 1986 Annual Meeting. This ... media selection, acquisition expenses and analysis of efforts. Acquisition expenses; 15914 10/1/1986 ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Agency-Actuarial Cooperation
below average policy persistency rates, B. The extent to which smaller companies issue policies ... for their own accounts, C. The extent to which new lines of insurance, such as accident and sickness ...- Authors: James F MacLean, Ralph P Walker, Harold R Lawson, J. Arthur Greenwood, Herbert H Blakeman, Stuart F Conrod, Application Administrator
- Date: Jun 1954
- Competency: Results-Oriented Solutions>Actionable recommendations
- Publication Name: Transactions of the SOA
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance