Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: As part of the SOA’s July 22, 2020, COVID-19 Virtual Symposium, Marketing and Distribution (MaD) Section Council members presented “Selling Insurance Six Feet Apart” with insight into emerging sales and marketing processes, challenges, and opportunities for the product spaces noted

Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: Discussion of what bank holding companies earned in insurance brokerage fee income in 2008.

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

Description: Recap of the Futurism Section Sessions held at the Spring Meetings in Las Vegas and San Diego.

Description: This is an article about telemarketing and regulations associated with it. From News Direct, September 2005, Issue No. 51.

Description: This article discusses ideas for a long-term Customer Value Program.

Description: Successful Marketing and Selling to Baby-Boomer-and-Older Customers Twelve Recent Brain Research Discoveries Having Relevance to Successful Communications By James J. Gilmartin from Long-Term Care Newsletter, September 2004, Issue No. 12.