Description: This article looks at internet term sales results.

Description: This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? Recommendations are given on the best uses of the internet for reaching this market on line.

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: In this article, I will outline the key tools that are found in a digital marketer’s toolbox, briefly explain the broader digital marketing ecosystem, and outline how digital marketers leverage these tools to attract and engage customers within this ecosystem. The goal of this article is to help actuaries in all areas gain a basic level of familiarity of the world of digital marketing, so they can apply this knowledge to product design, systems design, and business valuation.

Description: This article discusses the issues of meeting the life insurance needs of the middle market.

Description: This article provides summaries of the sessions sponsored by the Nontraditional Marketing Section at the recent SOA meeting in Orlando Florida. Topics included measuring sales success, professionalism and the cost of medical malpractice.

Description: Article reporting the results of interviews/surveys on the level of success companies were having with automated life underwriting.

Description: Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: The paper provides information on the background, construction, and analysis of a new credit disability table, and then offers suggestions for the development of a valuation table.