Description: This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

Description: The life insurance industry has experienced dramatic changes since the onset of COVID-19 in March 2020. Growing competition, a rise in online shopping, and the impact of COVID-19 have all led to an increase in contactless and completely digitized life insurance options. At Policygenius, we wanted to dig deeper into these big industry changes and better understand how they affect life insurance buyers. What our 2022 life insurance trend report found was a changing industry, making tremendous strides, and creating even better pricing and policy options for customers.

Description: Overview of call center and digital sales platforms for the development of distribution strategy in the individual insurance market.

Description: Article describes the concept of Rational Ignorance and suggests that recognizing this issue in the life insurance industry might assist in reducing the Protection Gap.

Description: In 2007, members of the Forecasting & Futurism Section were joined by members of the Technology Section and the Marketing & Distribution Sections to conduct a Delphi study about possible developments in the life insurance industry. It was named it “Blue Ocean Strategies in Technology for Business Acquisition by the Life Insurance Industry.” The goal was to have a panel of experts—actuaries and other financial professionals from across the country—identify and debate possible new approaches to acquiring business by life insurers. Panelists were asked to answer questions about possible “Blue Ocean Strategies.” This article highlights the ideas that resulted from those discussions as well as survey results on the same subject.

Description: Discussion of work site mortality— including risk classification and underwriting methodology decisions which affect the appropriate mortality assumptions

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: Discusses how competitive pressures are dramatically altering the distribution process for life insurance. Product pricing and client service are cornerstones in the changes to distribution.

Description: This article examines the issues, trends and opportunities associated with life insurance distribution.