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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes ... marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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NewsDirect Newsletter, Spring 1998, Issue No. 28
programs and products in an when reviewing either individual environment where making a reasonable campaigns ... we are now paying a benefit to a fully healthy individual because someone close to them (child, spouse ...- Authors: Kiran Desai, Jay Jaffe, David S Lee, Carl Meier, David A Seidel
- Date: Apr 1998
- Publication Name: News Direct