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Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance
involves tailoring communications to both the individual making a decision and the context in which their ... communications. COMMUNICATIONS TAILORED TO THE INDIVIDUAL It has long been known that a message or piece ...- Authors: Matt Battersby
- Date: Jul 2018
- Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
- Publication Name: Reinsurance News
- Topics: Economics>Behavioral economics