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Lifetime Value/Lifetime Marketing
Lifetime Value/Lifetime Marketing 1993 SOA Annual Meeting, New York. This session was ... about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance