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E-Commerce Series: Marketing on the Internet
Series: Marketing on the Internet From a session at a meeting of the Society of Actuaries held in San ... determine the needs of identified customer segments and which of these needs can be served through the Internet ...- Authors: Philip J Cernanec, Michael L Fix, Sanford Herman, Paul A Schuster, Larry Stern, Frederick S Townsend, Edwin Schrum, Stephen Rulis, Craig Blumenfeld, Kristina Meyer
- Date: Jun 2000
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Pricing - Life Insurance; Technology & Applications>E-commerce