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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is ... discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries ...- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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New Company Probelms
New Company Probelms This ... discussion at the 1967 Annual Meeting is about issues facing new companies including the areas of marketing ...- Authors: Joseph Austin, Charles G Bentzin, William A Brown, John J Byrne, Thurston P Farmer, John S Fry, Melvin L Gold, John E Hearst, James W Kemble, D Alan Little, Chandler L McKelvey, Lawrence Mitchell, Claude Y Paquin, Anna M Rappaport, Alan Richards, C David Silletto, Robert C Tookey, Frederick S Townsend, Charles F B Richardson, Milton F Chauner, John G Selig, Allen L. Mayerson, E Forrest Estes
- Date: Oct 1967
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: Transactions of the SOA
- Topics: Life Insurance